A Brief Overview Of Circut City
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by: ishop
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Circut city Stores were started as American dealers and retailers of Electronic equipment, personal computers and entertainment software. It is considered as the second largest electronic retailer after Best Buy. The total stores of the company in the world are about 567. The total stores in Canada are about 765.
The company offers a number of products but the two major achievements of the company are mentioned here. The major achievement of Circut City is the introduction of DIVX in 1997. During the fiscal year 2006 the company also launched firedog brand that provides home theater installation and various other home based services. The company has built a good name in a short span of time because of the attractive services which it offers to the customers.
The company has also given a great focus on quality management therefore, the company introduced Six Sigma program in the year 2001. The company has always shown high community involvement. Circut City has always contributed for the charitable causes, and organized events like softball games, bake sales and car washes .
In partnership with BGCA; the company also introduced Boys & Girls Club of America in 2001. The company has also made partnership with Habitat for Humanity and contributed in the charity of Richmond. Moreover, the company has also made enough contributions American Red Cross Disaster Relief Fund.
Therefore, company has always shown corporate social responsibility.
Circut City has always taken initiatives to show its creative and innovative ideas. The first core competency of the company is its flexibility and it is evident from the initiative takes by the company in 2007, when it terminated 3400 highly salaried employees through a transformation program. This program reduced a huge cost of the company and it shows the flexibility of Circut City to change. As a result of this program the competitors of the company also faced heavy losses like market shares loses and Circut City has earned high revenues. Secondly, the company introduced Multi Channel integration strategy as its innovation initiative. This strategy has also appeared as a successful strategy of the company because it has helped the company in improving its product specifications and comparing the prices of products offered in various stores. Circut City also brought about many improvements in its supply chain management. After the supply chain management improvements, the company is able to react to the customers demand in a timely manner. Moreover, the company introduced six sigma programs in 2001 as mentioned earlier which has also increased the operational performance of the company.
Hence, Circut City has attained its desirable goals only through innovative and effective strategies. Reference Circut city coupon | Electronics city | Shop appliances online |
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