Blue Mountain Cards Have Changed the Greeting Card Industry
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by: al.sones
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Blue Mountain spreads joy not only through its e cards, but through its books, calendars and posters that feature poetry and prose written over colorful nature backgrounds. There are over 1,000 Blue Mountain e card designs to choose from and send electronically to a friend or family member to mark a special holiday or occasion. Blue Mountain cards are not limited to the English language, either; you can send greetings in several different languages.
Boulder, Colorado couple Stephen Schutz and Susan Polis Schutz started the Blue mountain cards company in the early 1970s as a vehicle for their illustration and poetry hobbies. They combined Stephens artwork and Susans free form poetry to create posters expressing their shared feelings about life, love and nature, which was very much in keeping with the hippie culture of the time. Blue Mountain was originally conceived as a poster print business after Stephen and Susan persuaded a local Boulder bookseller to sell several of their prints on consignment. The business took off with the posters popularity; soon other area stores began carrying the prints. Blue Mountain Arts, parent company of Blue Mountain Cards, was officially formed in 1971. With the posters popularity, Stephen and Susan began travelling the country selling their art and soon branched out into gift books, calendars and stationery. Stephen and Susan transferred their art to Blue Mountain greeting cards soon thereafter. In fact, they were responsible for introducing the all occasion blank greeting card to the public. They also introduced a second greeting card innovation: the inclusion of expressive free form poetry to the interior of their cards, replacing the staid traditional rhyming messages used for so long.
Blue Mountain Arts introduced the electronic greeting card to the world when they launched their free e card website in 1996. The electronic greeting card concept grew from the Schutz family practice of keeping in touch with their college age son through electronic messages and greetings. Once, again, through its line of e cards, Blue Mountain Cards was an innovator. Their cards were free, and they allowed the sender to insert personal greetings rather than use a stock message. Blue Mountain then sent the recipient an electronic notification of the card, which the recipient could access through an attached link to the company website. What could be easier.
Through the e cards website, Blue Mountain cards can now be sent in any number of languages all over the globe. See more American greeting card - Greeting card - The greeting card - Greeting card association -
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