The Evolution of Blue Mountain Cards
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by: al.sones
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With its now signature style of soothing nature illustrations and freeform poetry and prose, Blue Mountain Cards offers a wide and popular selection of greeting cards for any occasion. A great deal of Blue Mountain Cards business comes from its line of electronic greeting cards designed for delivery over the Internet via email.
Blue Mountain Cards was founded by Boulder, Colorado husband and wife team Stephen Schutz and Susan Polis Schutz as Blue Mountain Arts, originally as a vehicle for them to spend time together sharing their hobbies. Combining watercolors that Stephen painted with poetry that Susan wrote into posters that appealed to the hippie mindset of the early 1970s, they persuaded a local bookstore to sell a few of those posters, which quickly sold out. Other stores quickly followed suit. Stephen and Susan subsequently turned their artistic talents to the development of Blue Mountain Cards greeting cards and were the first to develop blank all occasion greeting cards for personal messages. Another innovation credited to Blue Mountain Cards was the introduction of expressive freeform poetry and prose to preprinted cards. The product line eventually expanded to include calendars, stationery, and gift books, and their customer base grew.
Blue Mountain Cards entered the Internet age when it launched its website offering free electronic greetings in 1996. The idea to offer electronic cards was conceived when one of the Schutz children went off to college and the family began communicating through email. Family birthday and holiday greetings were transmitted back and forth in this manner, and Blue Mountain Cards electronic greeting cards were born.
Blue Mountain Cards started with 35 basic birthday, graduation, thank you, and emotional support designs. The sender chose and personalized a design from the Blue mountain cards website, and an email notification was sent to the recipient, who then accessed the card through a pick up window on the website. The uniqueness of Blue Mountain Cards came from the fact that they were offered free of charge and were able to be edited to accommodate whatever personal message the sender wished to add.
Blue Mountain Cards has since expanded to include over a thousand different designs that cover every conceivable American holiday and those of other cultures and religions, with French and Spanish language accessibility. Blue Mountain Cards has since grown into one of the most visited sites on the World Wide Web, mainly through customer and recipient word of mouth.
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